I'm Thais.

I’m a Brazilian Product Designer and Design Systems specialist, with 13+ years of experience contributing to building products and designing for better experiences. Solving problems via digital products has been my passion over the years.
In addition, I always have an approach in defense of human-centered design and always seek to spread good practices related to accessibility, usability and inclusion.

Graduated in Digital Media Design and Industrial Design.
I'm a dedicated Designer, always trying to improve my technical and leadership skills, and always open to new creative challenges.

  • Hard skills: User Experience, User Interface, Design System, Prototyping, Interactions.
  • Other skills: Art Direction, Branding, Graphic Design, Iconography, Illustration.
Thais Kashmir

Experience.

    Sherpaº

    2022 - 2023

    Senior Product Designer / Design System Specialist

    I worked as a Senior/Lead Product Designer Specialist.
    In addition to performing the role of Senior Product Designer daily, contributing to the evolution and improvement of Sherpa's products, I am responsible for the construction (from the definition of foundations) and evolution of the Design System within the Design Ops team.

    My role was to build and maintain the Sherpa Design System. Using discovery, idealization, validation and documentation processes, mapping the constant needs found in the product and UI trends in the market.

    I was responsible for the culture, engagement and adherence to Design System.
    I work in collaboration with a team of developers, giving support, solving problems and validating new proposals.

    Focused on Foundations, Accessibility, Definition and maintenance of Design Tokens, Projection of Base & Core Components, Interactions, Documentation, etc.

    CI&T Software.

    2021 - 2022

    Senior Product Designer Specialist

    I worked as a Senior Product Designer Specialist delivering end to end product design.
    I am responsible for ensuring consistency and visual excellence in product delivery, working cross-over, with a focus on digital transformation.

    Through agile methodologies culture, I contribute to the tangibility of products and services that deliver real value to end users, always reconciling user needs with business objectives and technical feasibility.

    Carefully considering user interactions and journeys and acting as an advocate for constant improvements, always valuing quality in delivery.
    I worked very closely with the Developers, in order to guarantee specifications and an ideal Hand-off.
    My role was also providing co-creation dynamics, mapping user flow, creating and reviewing personas, mediating usability tests... In addition to contributing to the implementation of a Design System.

    Focused on User Interface, User Experience, Prototyping, Interactions, Branding, Mobile & Web.

    XP Inc.

    2020 - 2020

    Senior Product Designer

    I worked as a Senior Product Designer in one of the Experience teams for one of the brands within XP Inc. group, delivering end to end product design.
    Products are developed through great creative challenges and business learning (with financial products and services), guided by a problem-solving mindset to deliver real value to users and customers.

    My role was also to emphasize the importance of implementing an agile culture in my area, providing co-creation dynamics, mapping user flow, creating and reviewing personas, mediating usability tests...

    I also actueted as one of the ambassadors who is responsible for the evolution of the brand's Design System within the group contributing to the definition of design tokens, base and core components and the creation of new iconographies.

    Focused on User Interface, User Experience, Prototyping, Interactions, Branding, Mobile & Web.

    CI&T Software.

    2020 - 2020

    Senior UI Designer Specialist

    At CI&T, I worked as a User Interface Specialist. I was responsible for ensuring consistency and visual excellence in product delivery and helping the company build new products with more efficiency, quality and agility.

    Through agile methodologies and Digital Transformation culture, I contributed to the tangibility of products and services that have delivered real value to end users, always reconciling user needs with business objectives and technical feasibility. I’ve also continually reinforced best design practices and made good use of tools and processes that include co-creations, personas, flows, usability tests, prototyping, QA, and handoff. As a specialist, I’ve focused on User Interface and Style Guide creation.

    Red Ventures.

    2018 - 2019

    Senior UI Designer

    At Red Ventures I was responsible for creating Interfaces for several digital products, grounded in best Design practices and good UX. I was responsible for the creation of concepts, Style Guides, Design Systems, Art Direction and Branding (creating the logo for 3 brands).

    I also worked to emphasize the importance of UX processes and the implementation of the Design System in one of the products that Red Ventures was developing, in addition to helping promote UX Workshops and Design processes.

    Hogarth Worldwide.

    2017 - 2018

    Senior Art / Visual Director

    As Senior Art / Visual Director at Hogarth Worldwide, I systematically applied concept and strategy to help create digital products and services.

    My role was to use a briefing (working with a copywriter) as a starting point to generate ideas to present to clients with proposals for effective advertising campaigns.
    My focus was on art direction and creation of digital interfaces for important clients.

    Tritone Interativa.

    2017 - 2017

    Senior Art / Visual Director

    At Tritone Interativa I worked as Senior Art / Visual Director. I presented ideas to customers using a briefing as the starting point (working with a copywriter). In addition to digital products, I worked a lot with offline delivery, which provided me with a great opportunity to improve my skills in Graphic Design and the like.

    My focus was on art direction and creation of digital interfaces for important clients.

    Future Brand.

    2016 - 2017

    Designer / Art Director (freelancer)

    As a freelance designer at FutureBrand, I participated in projects and deliveries for Nespresso - Nestlé Brasil. It was a great opportunity to develop my skills in Branding and Packaging. It was undoubtedly one of the most rewarding projects I've been involved in.

    FIAP.

    2016 - 2016

    Creative Art Director

    At FIAP I worked as an Interface Designer for digital products and services, with focus on Art Direction for offline pieces. I had the opportunity to participate in the creation of advertising campaigns and also in the creation and concept of different Visual Identities for brands that were part of the FIAP group.
    I also had a strong focus on Branding.

    MPP Interativa.

    2014 - 2016

    Creative Art Director

    I worked as Art Director in advertising campaigns, focused on creating Digital Interfaces and Graphic Design for clients such as Peugeot, Coca-Cola, Ernst & Young, etc.

Curiosity.

Kashmir is not really my last name. For more than 20 years I have used this word in my email address. That stayed! My real surname is Ferreira. Kashmir, in fact, is the name of a song by a rock band that I love.
:)