Nespresso
More than a competition, Nespressions is a webseries about the new talents of Brazilian gastronomy. We present the stories, dreams and challenges from those behind the name of renowned chefs, shedding light on the leading role of the sous-chef.
Client: Nespresso
Role: UI & Creative Designer
Year: 2016
Help build unique experiences for this audience, through strategy, art direction, creativity, considering engagement and value delivery.
I also collaborated in the preparation of the competition's operating plan, taking into account aspects such as: tone of voice for the brand, ensuring consistency in terms of visual identity, in line with business expectations and restrictions.
The webseries is divided into two seasons:
Rituals and Meanings
In the first, we learn about the participants' rituals, inside and outside the kitchen, and we put your skills to the test, in challenges that require a lot of knowledge about all the rituals that involve the kitchen, including coffee.
In Senses, our sous-chefs show how gastronomy doesn't it's just made for taste
We know through their trajectories how the kitchen involves all of our five senses, and how crucial it is to master them to reach the rank of chef.
Review the dishes prepared by the sous-chefs in full and in 1st person.
In addition to the episodes hosted on Youtube, the webseries has extra digital content. On the website of the series, you can watch the episodes, have access to extra content and cheer for your participant.
Behind the scenes of the episodes and interviews with the participants.
