Case study
Nutrieats
Healthy eating App
About
What makes the Nutrieats App different?
In addition to the possibility of creating and following an eating plan, providing healthy recipes, tips on physical activities, the user can also find nutritionists closest to their location, therefore, schedule face-to-face consultations and follow-up through the chat feature on the App.
Project
Client: Case Study
Role: Product Designer
Year: 2019
Medical support and monitoring (face-to-face + virtual).
Incentives to comply with an eating plan.
Secure information from trusted sources.
70% of respondents mentioned that they prefer healthier products, even if they have to pay dearly for them.
8, out of 10 Brazilians, state that they strive to have a healthy diet.
Challenge
- 1. Making the Brazilian more aware of the need and the benefits of healthier eating.
- 2. Help to create a good relationship with nutritionist doctors, consequently, adherence to an eating plan (since many find it difficult to follow).
- 3. Facilitation for scheduling appointments (in person or online) and communication between nutritionist and patient.
High level goals.
My role
I worked on UI and UX aspects of this project. While four other fellow designers were more focused on research, flows, and desk research in our project, my focus was on User Interface (although I worked on the entire Design process).
Design Process
01.
Immersion
- Map user pains
- Desk Research
- Personas
- In-depth interview
- Empathy Map
- User journey
02.
Ideation
- Benchmarking
- Co-creation
- Prioritizing features
03.
Prototyping
- Navigation flow
- Wireframes
- Navigable prototype
04.
User Interface
- Visual refinement
- Style Guide
05.
Validation
- Usability tests
- Generate reports
- Measurement (Hotjar, Fullstory)
- New prioritizations
Customer Insights
Analysis of the most relevant interviews and observations of users' pain.
After an interview with 6 participants, comments and insgiths were observed that were very relevant to decisions about building the App and its features.
60%
Have had nutritional monitoring with a professional.
90%
Do not think they have a healthy diet.
70%
Have tried to make some kind of change in your eating routine.
Empathy Map
User Persona
User Flow Map
User Experience
The main objective was to create intuitive flows and interfaces, easy to interact and understand, with a focus on usability and aiming at constant improvements.
