Redesign Website
Parada Beach
About
Located in the Ingleses district, in Florianópolis - Brazil. Parada Beach offers a variety of quality and comfortable accommodation..
Project
Client: Parada Beach
Role: Product Designer
Year: 2018
Challenge
The challenge was to bring visual refinements and usability improvements to the entire site. Going through immersion, ideation, prototyping and validation.
The booking flow for lodging at the Parada Beach, until then, was done by Booking.com only. The proposal was to validate an environment that could provide more recognition in relation to the Parada Beach brand for users, in addition to meeting requests for an official channel for reservations and more details.
My Role
I worked on UI and UX aspects of this project. I also designed improvements and refinements to the Parada Beach visual identity.
