Vespa's logo

UI design Landing page

Primavera 125

Concept

Vespa's home page on a smartphone and a laptop

Concept

Vespa 125

About

In 1948, Piaggio launched a new Vespa. Between 1946 and 1947, 1183 125cc Vespas were sold and marketed abroad (mainly in Switzerland). At the end of 1947, Enrico Piaggio decided to completely stop production of the Vespa 98cc and continue with only 125cc for the Italian and international markets.

Some other adaptations of the model were the front suspension arm, the raised engine hood that allowed easier access to the engine and other mechanical components.

The next series of the 1949 Vespa, which is now on display at the Piaggio Museum, was even better with the new cooling system and revamped gearbox controls.

Project

Client: Concept

Role: UI & Creative Designer

Year: 2018

Challenge

The challenge was was to create a Vespa Primavera 125 hotsite to boost sales throughout Brazil.
This is a conceptual project, aiming to explore visual improvements and refinements.

Vespa's landpage section demo
Vespa's landpage section demo
Vespa's landpage section demo
Vespa's landpage section demo
Vespa's landpage section demo
Vespa's landpage section demo
mobile print-screens